Cloudbud works from the Netherlands and Türkiye. We are not an agency that also has products, and not a product company that also takes client work. The two feed each other, in that order.
Cloudbud is two words. A cloud is where our products live — on a phone, in a browser, at the end of a link. A bud is the first visible sign that something is going to grow. Together they describe the job: start small, put it where people can use it, and keep it growing long after launch.
where our products live
the first visible sign that something is going to grow
on a phone
in a browser
at the end of a link
01Start small
02Put it where people can use it
03Keep it growing
+120°
+120°
+120°
cloudbud
bud. build. scale.
Every product here goes through the same three stages, and the mark draws them literally: one leaf for each, the same shape every time, turned 120° until the circle closes.
01 / 03
An idea small enough to ship. Not a deck or a roadmap — a first version someone can open.
02 / 03
The version people actually rely on, made by the same people who designed it.
03 / 03
The years after launch: releases, ratings, support. The stage that decides whether anything lasts.
Six products of our own have made it through all three.
01
Six apps of our own are in the stores, used by people who did not have to be polite about it. Everything we know about building came from that, not from a deck. Client work benefits from it — never the other way around.
02
The people who design a thing are the people who build it and the people who answer for it. There is no account layer between you and the work, and nothing gets handed over the wall halfway through.
03
A product is not a campaign. Launch is the point where the work starts being useful, so we stay with it: releases, ratings, support, the unglamorous parts that decide whether anything actually lasts.
We never wrote a tone-of-voice guide. Read back what we publish, though, and the same four habits keep showing up.
“Every one is live and linked, so you can judge the work rather than a case study written about it.”
( Work )
“Every pairing below is measured, not estimated.”
( Colour )
“Plant the seed.”
( Contact )
“Something said twice is decoration the second time.”
( Design notes )
It is not a drawing of a plant. One leaf shape is offset five units from the centre and rotated three times, 120° apart. Diaphragm, propeller and opening seed read at once, and because the form is rotationally symmetric it has no correct angle — it can turn forever. The mark beside our name further up turns exactly 120° as it passes, the one angle where it lands back on itself.
The mark this replaced used five gradients. At favicon size they collapsed into a green smudge. This is not an opinion — set the two side by side and shrink them.
Five gradients
One rotation rule, one colour
Minimum size is 14px. Below that the centre gap closes and the three arms stop reading as three.
For the App Store, Google Play and the favicon the mark is cut out of a honey square. In carved form the leaf unit shrinks so the corner radius has room to breathe.
Every image on this site is the same scene, photographed again: a deep wall, hard midday sun, one warm thing catching the light. The palette is that scene taken apart, and the diagonal edge between our sections is its shadow.
Every pairing below is measured, not estimated. Honey is capped at roughly five percent of any view and is never a broad ground — it only means something if it isn’t everywhere.
#0E1116
The ground. Most of every page, so six products with colours of their own never have to compete with the studio.
#F7F5F1
Warm, not white. Where long reading and the products live.
#EBB240
The light. A button, a ◆, a strip — never a ground. On ink only: 1.76 on paper, unreadable.
#8C5D11
Honey’s stand-in whenever the ground is light.
#16324A
The wall the light lands on. Once per page, at most.
The palette is deliberately neutral, so what carries the brand is scale contrast — an 11px mono label sitting next to a 130px display line, with nothing in between.
Scale
One family, one file. The width axis is why this system has no mid-size heading — the display can be set to fit its column instead of being chosen from a scale.
( NL )
( TR )
Thirty minutes is usually enough to tell whether we are a fit. Requests are handled by the team — nothing is booked automatically.