The mark is a rule
It is not a drawing of a plant. One leaf shape is offset five units from the centre and rotated three times, 120° apart. Diaphragm, propeller and opening seed read at once, and because the form is rotationally symmetric it has no correct angle — it can turn forever.
Why one colour
The mark this replaced used five gradients. At favicon size they collapsed into a green smudge. This is not an opinion — set the two side by side and shrink them.
Five gradients
- 64
- 32
- 20
- 16
One rotation rule, one colour
- 64
- 32
- 20
- 16
Minimum size is 14px. Below that the centre gap closes and the three arms stop reading as three.
Carved, for app icons
For the App Store, Google Play and the favicon the mark is cut out of a honey square. In carved form the leaf unit shrinks so the corner radius has room to breathe.
- 128px
- 64px
- 32px
- 16px
Type is the character
The palette is deliberately neutral, so what carries the brand is scale contrast — an 11px mono label sitting next to a 130px display line, with nothing in between.
ÖLÇEKLİ
One family, one file. The width axis is why this system has no mid-size heading — the display can be set to fit its column instead of being chosen from a scale.
Colour, with its numbers
Every pairing below is measured, not estimated. Honey is capped at roughly five percent of any view and is never a broad ground.
| Token | Hex | Contrast | Where |
|---|---|---|---|
| ink | #0E1116 | 17.37:1 | page ground, the brand colour |
| paper | #F7F5F1 | 17.37:1 | long-form and product sections |
| navy | #16324A | 12.14:1 | at most one appearance per page |
| honey | #EBB240 | 9.88:1 | on ink only — 1.76 on paper, unreadable |
| honey-deep | #8C5D11 | 5.23:1 | the accent whenever the ground is light |